How to Make Money with Your Dyno
People will come from hundreds of miles away to get service on a dyno. Post information on your website, social media, and send out email blasts. Once the word starts to spread, it gets around like wildfire.
Open Houses
As a new dyno owner your first objective will be to generate awareness. Open houses are a great way to generate tons of awareness, let existing and new customers experience the dyno and learn what it can do for them, generate leads for parts sales and tuning sessions, and most importantly generate initial income with the dyno.
Dyno Days
Many performance shops specialize in selling dyno sessions which typically consist of a block of time on the dyno and their expertise in tuning customer vehicles. Common packages are half day and full day sessions based on the goals of your individual customer. We’ve seen customers use more economical packages like three basic power runs to generate interest and hopefully sell a full blown tuning session at a later time.
Coffee and Cars
Remember, dyno sessions are the basic building block of many of the following ideas and should be used to build customer loyalty, sell parts or parts packages, increase awareness for other dyno related events and build credibility for your business. Take time to explain to each customer all the capabilities of your Mustang Dynamometer dyno like its unmatched data acquisition capabilities, loaded tuning tests, drive cycle tests, true mechanical roll speed synchronization (AWD) and how you use those features to optimize their vehicle.
Competition / Horsepower Wars
“Horsepower wars” or a “Horsepower shoot out”, whatever might be a catchy name, staging an event or competition can be an easy and inexpensive way to promote your business. With the advent of social media, it’s free to broadcast such an event to a target audience, where you will find potential customers. Additionally, since these events are usually on weekends or outside of the normal 8-5 work day (so large numbers can attend) you have increased chances of attracting people who would not normally be able to visit your shop during the work week and expose them to your services.
Don’t forget to think about and invite the local car clubs in your area; each major manufacturer is likely to be represented as well as vintage clubs. These groups are prime to attend a horsepower shootout to see who’s got bragging rights.
Oil Change and Dyno Tune-up Package
Does your shop offer routine maintenance services like oil changes and tune ups? If so, bundle a promotion with that service and a discount dyno session. The package deal will attract people who normally wouldn’t have interest in dyno services.
Once you get a baseline for the customer your sales team can start a dialog about the tuning and parts options you have to increase the performance of their vehicle.
Rent Time on Your Dyno
Before you owned a performance dynamometer, you probably used to rented time on someone else’s dyno. You know that others are willing to pay for dyno time. With your own you can offer that same service. Renting your dyno sells large chunks of your monthly time, often on a recurring and contractual basis every month for a year. Many shop owners report having contracts with other shops for certain days or weeks each month. This benefits both shops, yours by having guaranteed and recurring revenue and theirs by having guaranteed time available for their customer vehicles. Don’t be afraid to call your competition and offer the dyno for rent, they will be glad to have a go to place with a pre-negotiated price and the industry leading capabilities of a Mustang Dynamometer dyno.
Dyno-Related Sales
Does your shop offer routine maintenance services like oil changes and tune ups? If so, bundle a promotion with that service and a discount dyno session. The package deal will attract people who normally wouldn’t have interest in dyno services. Once you get a baseline for the customer your sales team can start a dialog about the tuning and parts options you have to increase the performance of their vehicle.
You Have Marketing Support
If you purchase a Mustang Dynamometer dyno, you will have all the marketing support of Mustang behind you, from banners, social media “shout outs” and other promotional items available. On social media you can broadcast for free to your potential customers by the sharing and re-posting by the people who attend your events, such as Additionally, since these events are usually on weekends or outside of the normal 8-5 work day (so large numbers can attend) you have increased chances of attracting people who would not normally be able to visit your shop during the work week and expose them to your services.
Other ideas for making money with a new dyno include creating tuning packages incorporating dyno testing, and free dyno runs with a certain number of dollars spent on parts. You could try to dyno tune every car before it leaves your shop and incorporate the fee into the package price. It’s creative pricing, which will make you more money, and increase customer satisfaction. Be proactive and sell dyno time to other shops in your area that do not own a dyno and could benefit from yours.
Need Help Thinking Up More Ideas?
These ideas are a starting place, use them to start generating income and add your own ideas as you gain experience. No one knows your business better than you do so trust yourself to make the right ones with regard to generating income with your new Mustang Dynamometer chassis dynamometer.
